I went on a little Instagram rant just a couple days ago. You see, the gold algorithm subject that has viciously affected so many finally pushed my buttons. It wasn’t about the numbers and views, oh no, i couldn’t care less about those. I mean, i don’t post regularly either way so i totally get why people wouldn’t engage. But even though i’m behind the scenes these days, i got eyes and ears everywhere.

Long story short, what’s bothering me is the way my  home feed is laid out. Good God, if you watched my stories you’d have seen the screen rec i did with the same and same brands showing up and then 6 posts in row by instagram – one – after – the – other. It is a delicate subject because these days i truly feel socially (media) old. I’ve been around since Instagram wasn’t a thing and our phones weren’t used as cameras.

I’ve missed interacting and actually seeing my oldest Instagram friends pop up and felt completely bombarded with all these ads and brands that i followed for pure inspiration. In the 30 minutes in a day i have to spend, i don’t need that. So how is this algorithm actually for our own benefit? Sorry, don’t see it.

Last few thoughts on how everything has changed. When social media didn’t matter and we just had our blogs. And then we used social media to attract audience to our blogs and now using social media to built careers. Oh things change so fast and the need to slow down pops up in every corner.

Late night shenanigans, when Jason is asleep. Forever inspired by the moon energy and of course my representing Season of the Witch Pinterest board. Wanted to play with something a little darker and mysterious, noir aesthetic for this one. I couldn’t decide in the end which version i liked, so i’m sharing them all with you 🙂 The totem one is currently my phone wallpaper.

Everything is based on a picture i took a couple of years ago and was laying around in my vsco library. Until.. i was out of things to pin and stories to watch this weekend and played around a bit. Kinda ready to bring back a little more darkness and mystery in my life again. Let’s say i started with a black tulle dress with silver sequins that resemble a lot of my totems <3

Boy we’ve been busy!!! And for such a good reason!

This little baby has been almost a year (if not more) in the making. I’ve put all my love, experience, research into use after receiving a number of inquires for a web design course. And here it finally is! I’m over the moon to be able to finally share this with you. It happened really suddenly so i’m still pinching  myself.

This course is for the graphic designers, giving you all the tools, process and knowledge needed to create a custom, responsive web design.

We’re launching it in late November, and have an early bird offer with 10% off, that will expire on the launch date. You can learn all about the content and modules here.

Oh wait and see what else is in (the courses) store!

Oh how i love working with so many different and unique people. Each of them has a different story to say and i always get so inspired by them and excited to share their voice through their brand. Jessica is a doula and had the most beautiful and inspiring story to share with me. She knew what she wanted and what would fit her brand and i was really lucky to help her with that journey.

We strongest brand keywords were, whimsical, magical, comfortable with a bit of 70’s vibes. Jessica had this concept of the baby inside the egg that we brought to life in the icon. The primary font for the logo was created customary by me and of course i was eager to illustrate some flowers for the whimsical part of it.

I haven’t shared with you most of the rebrands i’ve worked in the past year and the list is growing bigger and bigger! I’ll be working in the next months updating my portfolio and share more and more of the exciting projects i’ve worked on. Be prepared for lots of different styles and moods!

You may have noticed that i share a lot less of the process lately in my new branding works. That is mostly because our brand plan always hits the spot and we get the logos straight away. So the final logos end up being the ones i proposed originally. Below you will see a few alterations of the final logos, with a small stop to one of my favourites the illustrated baby egg.

I had this concept of life growing from the yolk, translated into flowers and leaves and roots. We needed using a much simpler and edgier version of the logo that fits the brand perfectly. The primary logos are also custom ones below as a second alteration of the brand’s logo.

Oh how precious the first days of Fall are! Last Sunday, i asked Theo to take us to the mountain where we could show J all the beauty and have him smell the fresh air and feel the cold on his skin. Let’s face it – there’s not too much down where we live. What we didn’t expect was to from 20 degrees (C) to 4! We weren’t properly clothed so we skipped the top of the mountain and stayed down where we could feel our toes.

We’ve never visited the mountain Ainos this season and absolutely loved all the warm colours and the moss. Probably one of its most magical time of the year. Jason absolutely loved every bit of the walk in the woods and even complained when we had to drive to a different spot. We both ended sleeping for an hour and a half on our way back home, in the back of the car.

Such a good day.

Can’t believe that the last totem i shared was in February! Well that’s something i didn’t see coming. These totems, with their dark and magical mood, is pretty much one of my favourite things to create. I feel like of all the things i design, these truly speak who i really am and what happens in my head.

This month and for the next few, i’m working on a huge project where i’m designing .. ehm let’s say almost a hundred of them (if i say the exact number, i’ll might end up giving away the identity of the project). And this one, i promise you, is going to be out of this world. Cant’ wait till everything is finished and i have the final product in my hands.

Something as exciting, is that Theo and i are working on a very unique concept – something that hasn’t been done before. With my totems! After a long time, i feel like i’ll be creating pure art and this art will be coming to life in our world. Oh i really want to share everything with you right now!

Gathering the last of the flowers this week, and i’ve been scanning them every night once J falls asleep. It’s such an relaxing project, almost therapeutic. Creating arrangements in the dark and seeing how they show up on my screen. Our garden is full of roses and i can’t wait to create something with the yellow ones (since it’s my favourite colour this year).

The roses are from our garden and the blush / yellow bougainvillea i “stole” from the cutest little house from our walks down at the village.

Thought, some flowers would be nice for this week with all the heavy events that have been happening. Not that i expect they will light up the mood, but at least bring some hope in the horizon.