I bet you anything you’ve never seen a more cheerful branding -at least by me- than this one! Marigold is founded by two incredible ladies driven by their love for coffee, rituals and flowers. I was so honoured to join in and bring to life their vision. They really were the easiest to work with and gave me absolute freedom. So what you see here is a result of lots of love and creativity.
For the brand, i created a custom font for Marigold along with a collage artwork and illustrated icon. There are a few hidden symbolisms here and there (as i always love for my works to have a meaning and connection to the brands). The Marigold lady sits in a window, while she enjoys her ritual with coffee and marigold leaves. The hidden symbol is the triangle in her window that’s facing downwards that symbolises the woman.
In the artwork as well, you’ll find hidden bodies, curves, boobs and a few little cute butts along with the marigold branches. It’s all about rituals, being happy and doing what we love. Hope you love it as much as we do!