Introductions are not needed about who this lovely lady is. I bet you already know Robin Moses
, as she’s a Youtube celebrity. We had the wonderful luck to get to know each other, as we’re both collaborating on big projects with Twila True
& Polished Perfect
. A project that i’m to unveil in a few months. For now, all i can say that i’ve designed both of their websites!
For Robin’s collaboration, i was hired to design her brand, collateral, website and packaging. Getting to know her, i was surprised to find out what an amazing, kind, loving and warm person she is. We had more than just a few things in common, with our love about magic being one of them, and Robin being known as the nail art wizard, the direction was very clear to both of us.
I’m not going to lie, i was freaking terrified to start working on the brand identity. Although the idea was there, the plan all set, it felt so out of my comfort zone. I’m used to work on modern, clean, minimal brands, and here i was trying to bring old age style to 2015.
Lots of hours researching though, helped me better understand the mood and feel of the old / vintage magician style. And once i started sketching, my heart started jumping. I was so excited to work on something so different, that it had sparkled my inspiration to the fullest. Looking back at the project, i couldn’t be more proud. Which once again, brings me to the one thing that i always keeps saying: don’t be afraid to experiment and step out of your comfort zone. I’m pretty sure it will turn out to be your favourite work.
We still have to launch the website and the packaging but i was just really excited now that Robin is using her new brand identity, so i’ve been waiting for more than a couple of weeks to share this one with you.