It’s quite the time to share with you what i’ve been talking about on The Hive Conference
. I choose to go with one of my favourite topics, and since this was a 30 min presentation, i’ll do my best not to blabber just as much here. But instead i’ll give you the very key words – the cheat sheet
Like i started my presentation on The Hive
, i’ll mention here as well just how many different ways and opinions there are on Personal Branding. I never try to be the expert on things, and know i’m not one. Instead, i share what i’ve seen from experience, what has worked for me so far.
WHAT IS PERSONAL BRANDING
Personal branding is you. It’s the way you’re presented, the way you market yourself.
01. DETERMINE YOUR BRAND’S ADJECTIVES
It’s crucial to take some time for your self at the very beginning. Think of some crucial things, write them down instead of jumping right in the fun parts.
What are your aspirations, goals? What do you want to achieve?
What’s your mission, statement, voice as a leader?
What are your passions, what excites you?
Specialise on something, what’s the one thing you want to be known for?
What sets you apart from others?
02. PLAN AND RESEARCH
Locate your competitors and aim high
Learn from the them, differ from them
Compare yourself, but choose to stay inspired, sparkle your determination
Where do you see your brand in 5 years from now?
Social Media – Which ones will work for you?
03. BRAND’S NAME
How you want to be known? Nickname, actual name, just first name?
Choose wisely as you only get to do this once
Make it personal. Don’t stress for a successful, catchy name. Make sure it’s timeless
Be consistent in the way you use it to be easily recognised and found.
04. PERSONAL BRAND IMAGE
Your personal brand image is more than just your logo. It’s the way that you’re introduced to the social media and real world, it’s how they see you.
Start by thinking what’s your brand about
And is your image in line with your brand’s mission?
The way you style yourself in profiles / pictures. Pay attention to all the details
How you appear verbally on social media. Be honest, authentic and yourself
Content you write and share. Is it all in line with your brand?
05. BRAND DESIGN
From logo to brand identity. Choosing to work with a professional will boost up your inspiration and will make you look and feel like a professional yourself.
Determine the colour palette and stick with it. Does it express your brand’s mission?
Work with style. Whatever your brand’s style is, make sure it shows / is clear on your logo
Use Pinterest. Organise mood boards, train your eye, learn which aesthetics appeal to you
Consistent logo through its variations. From primary, to icon, monogram, everywhere.
what makes a good logo
A clean logo is always a winner
Impression point. A statement, something that people will remember.
Balance. From logo, colours, patterns, create a harmony.
06. SOCIAL MEDIA & RELATIONSHIPS
How social media will empower you brand
Consistent images throughout the social media. Wether it’s your logo or profile picture.
Consistent name in the social media. Easy to find + recognised.
Give your bio some love. Make it as funny or personal you want. It’s your tagline.
Being active, vocal and easy to approach has its benefits.
Be pleasant and friendly. Give your honest feedback but leave negativity out.
Moderate your mentions. A bit of everything daily.
Reply to comments. Best within 24h, or whenever you see them.
See your website as your brand’s house. It’s where your audience will get to really meet you. Think as a user. Which website do you like visiting and why.
Get your domain name + email. It’s gonna make you look so much more professional.
Choose the right website / blogging platform for you.
Clean layout. Organised, friendly. Make them focus on the content.
Accessible menu and social media.
Have an option for different kinds of subscriptions.
About me section. Engage with you audience, let them get to know you a bit better.
to summarise with my favourites,
Be consistent, passionate and different.