New in Portfolio: Life in Progress

New in Portfolio: Life in Progress

Oh how i love working with so many different and unique people. Each of them has a different story to say and i always get so inspired by them and excited to share their voice through their brand. Jessica is a doula and had the most beautiful and inspiring story to share with me. She knew what she wanted and what would fit her brand and i was really lucky to help her with that journey.

We strongest brand keywords were, whimsical, magical, comfortable with a bit of 70’s vibes. Jessica had this concept of the baby inside the egg that we brought to life in the icon. The primary font for the logo was created customary by me and of course i was eager to illustrate some flowers for the whimsical part of it.

I haven’t shared with you most of the rebrands i’ve worked in the past year and the list is growing bigger and bigger! I’ll be working in the next months updating my portfolio and share more and more of the exciting projects i’ve worked on. Be prepared for lots of different styles and moods!

You may have noticed that i share a lot less of the process lately in my new branding works. That is mostly because our brand plan always hits the spot and we get the logos straight away. So the final logos end up being the ones i proposed originally. Below you will see a few alterations of the final logos, with a small stop to one of my favourites the illustrated baby egg.

I had this concept of life growing from the yolk, translated into flowers and leaves and roots. We needed using a much simpler and edgier version of the logo that fits the brand perfectly. The primary logos are also custom ones below as a second alteration of the brand’s logo.

  • Mianra Soaps

    Whooooooa! Stunning as always! You are incredible. It is classy and strong yet soft….speechless. Cant wait to see your new portfolio additions. Such delight! xxx

    • Awwww! Thank you so much Mianra! You will forever be my number one however <3

  • So perfect, I can’t wait to see more of your branding work!


  • Absolutely stunning! I love the floral illustrations paired with the clean typography and simple line accents! Great job!

    • Thank you so much Lindsay, definitely one of my favourites this one ๐Ÿ˜€

  • BEAUTIFUL! Not being rude, but helpful…see spelling of the word โ€œassignedโ€

    • Thanks so much Carlita! Hah i should be reading my posts twice but every time i’m like nah and i hit the publish button and never look back ahah

  • ooh the yolk idea is so pretty! But I see what you mean by needing something simpler. // I guess it’s a good thing that your original logos hit the spot, but there’s nothing wrong with a longer process either ๐Ÿ˜€ Looking forward to seeing a variety of your work! -Audrey | Brunch at Audrey’s

    • Thank you Audrey! The simpler version worked perfectly as it balances the heaviness of the colours and flowers. Really happy we went that way ๐Ÿ™‚

  • So pretty!! And the typeface you designed is amazing!

    • Oh my goodness! Thank you Abbi! Excited to hear you like it!

  • Your presentation of design is always impeccable!

  • That egg logo mark is incredible!! (maybe even egg-cellent…!)

    Lovely work as always. ๐Ÿ™‚

    • Hahhah oh i love that eggcellent ๐Ÿ˜€