Here are a few logos i really liked in the process. I literally swooned over the second row on the left, with the loopy detail on the A. My idea was to create a shape that i haven’t worked with before, still be in the spirit of the brand, and as for the A, well, a tiny detail for The Detail. Eventually we ended with the slightly simpler version, as Laura really loved the softness of the circle and the strength of the square. What’s not to love about combining them both?
This mood board on the right, aimed to show exactly the colours, sophistication and fun vibe we wanted to play with. Definitely a project i’m very proud of, and love to look at 🙂