Now that is one great example of a dramatic brand identity. The first thing that Yvonne told me when we started designing, is that she wanted drama. Loads of drama! Spectacle is a new kind of arts, theatre, opera online magazine, and after meeting Yvonne in person in Berlin (she’s the wonder woman behind The Hive Conference) our ideas and style clicked instantly.
Our original concept included a touch of blood red. Think red velvet, theatre curtains, old kind luxury. Later on in the process we both realised that red was not working quite well and we wanted to go for even more drama. Black, white, copper and a marbleised pattern, that i got to create with my nail polishes. There was a peak in the process on my snapchat around that time. I struggled quite a bit with it, ruined my collection of Korres nail polishes, but it was worth it all the way. There’s a nice grungy texture in the pattern, you can see the paper, making it look and feel old.
A little bit further in the first ideas and concepts, there were a few options that i wanted to play with like more modern concepts and some a bit more traditional. The final concept though, felt like it was the one once it all came together.
Here are a few of the first concepts.