NEW IN PORTFOLIO: LOFT021

NEW IN PORTFOLIO: LOFT021

Starting the week with the best way and sharing with you one of my latest works. I’ve been trying to find the words to describe how awesome it was working with the girls from loft021 and i’m failing big time. You know, it’s one of those times that up having more of a friend relationship… Read more »

Starting the week with the best way and sharing with you one of my latest works. I’ve been trying to find the words to describe how awesome it was working with the girls from loft021 and i’m failing big time. You know, it’s one of those times that up having more of a friend relationship rather strictly than client / designer.
The ladies of loft021 had a beautiful vision and knew what they wanted right from the start. All i needed to hear was clean, industrial and a mix of Switzerland with African vibes. I was hooked to the project right away!

We brought some texture with the primary logo, a clean layout in the secondary logo and fonts, and created a pattern that has an african vibe, and spells out loft abstractly (one of my favourite part!)
On a side note, i have to apologise if the quality of this post looks kinda crappy. As i mentioned in my last post, i switched to a high res mac and i’m having some difficulties with the jpeg / png i produce. This post for example looks just terrible to me. I’m trying to figure out what i’m doing wrong, and almost decided to quite blogging until my new layout on WordPress is ready.
Would appreciate it SO much if you could give me some feedback on you’re viewing the images. In the meantime, i uploaded the loft021 rebrand on my portfolio in a super high res quality.