NEW IN PORTFOLIO: HOUSE OF ELL

NEW IN PORTFOLIO: HOUSE OF ELL

Counting just a few days before we leave for Berlin+Paris and projects that i’ve been working on since the start of the year are slowly wrapping up. And this one as always, i’m super excited to share! Katia from House of Ell, was looking for a rebrand that felt handmade, welcoming, warm but whimsy, badass,… Read more »

Counting just a few days before we leave for Berlin+Paris and projects that i’ve been working on since the start of the year are slowly wrapping up. And this one as always, i’m super excited to share!
Katia from House of Ell, was looking for a rebrand that felt handmade, welcoming, warm but whimsy, badass, quirky at the same time. And right away i could imagine the style, colours and aesthetics. As you see we stuck exactly to the first moodboard, the final logo was my personal favourite and the very first in the options.
It was such an interesting process, especially playing with shapes and patterns, and mostly learning how to draw hands! You should see me from a side holding my hand as in the logo and sketching it on a paper. 
We also had a few fun logos coming along and Katia was torn between the two hands and in the end we went with the two on top of each other. Which by the way every time i look at, they feel like there’s good energy flowing from them.