The more my style gets minimal, the more i notice that i like taking on organic, kind of projects. When i first saw Jessica’s gathershop
, i knew this was a project that i couldn’t skip. There were so many beautiful possibilities and i instantly had all these ideas for the logo.
Each time i say how a logo is my favourite, i know it never counts anymore. But there’s honestly something clean and special with this one that i know i’ll love it for a long long time.
The moodboard was a piece of cake to put together. Jessica and i clicked right away, and both of our visions became one. A little bit modern, and little bit clean, and organic, grey and nude / peach where the perfect combination.
Although i had a lot of favourites during the process, especially the ones with all the hand drawn botanicals, the one we went with, completely, 100% screamed to us, that that was the one.