It’s always nice to experiment with styles, going to a bit more girly, or organic, vintage etc. But it feels amazing when you get to work on a project that screams 100% you. The project that won’t need any rounds because you’ve got the client right away and that feeling is perfection.
My client this time, was a high school friend who wanted a minimal logo, black and white cards for his obvious profession: hairstylist. Well, you know me, he said the 3 magic words and i jumped right in. When the client knows exactly what he wants, it’s even so much easier to create something he’ll love right away.
Not to sound cocky or anything, but i swooned over those cards! So before 2015 i set a target on rebranding myself – once again yes – in a total black and white, minimal style. Maybe keeping the handwritten logo though, it’s grown into me.